If you’re eager to elevate your coordinating, planning, and management skills and transform them into a lucrative career, particularly with top-tier companies, event management could be your perfect path. This field allows you to channel all your creativity and flair into one cohesive space—whether you’re organizing, coordinating, or designing events. With a dynamic and fast-paced environment, event management is rapidly gaining popularity among students. Its expanding industry and diverse career opportunities make it one of the most sought-after career options today.
Let’s dive in and explore the true essence of event management and what it involves!
What is Event Management?
Whenever an event takes place, no matter how smooth and effortless it may seem, there’s a significant amount of work happening behind the scenes to ensure its success. From intimate gatherings like meetings and parties to large-scale events like weddings, conferences, and corporate functions, every event requires careful planning, organization, coordination, and execution. This comprehensive process is what we refer to as event management. To ensure an event runs flawlessly and achieves its objectives, various elements must come together seamlessly—budgeting, venue selection, logistics, marketing, and attendee management all play crucial roles in this process.
Role of Event Managers
Event managers are responsible for overseeing the entire event process, ensuring that everything—from the initial concept to the post-event evaluation—is executed efficiently. This field requires creativity, strong organizational skills, attention to detail, and the ability to solve problems quickly.
Lets lookout for some key responsibilities of event managers-
Planning and Strategy:
Event managers create a clear plan, define objectives, set timelines, and develop a budget. They also establish a strategy to ensure the event aligns with the client’s goals.
Coordination and Logistics:
They coordinate with vendors, suppliers, venues, and various teams to manage all logistics, including transportation, equipment setup, and venue preparation.
Vendor and Client Management:
Event managers serve as the point of contact for clients, understanding their vision and needs, while negotiating with vendors and suppliers to ensure quality services within the budget.
Marketing and Promotion:
For public events, event managers may handle or oversee marketing strategies, including social media, email campaigns, and other promotional activities to drive attendance and engagement.
On-site Event Management:
On the day of the event, they manage operations, ensure everything runs smoothly, troubleshoot problems, and make quick decisions to address unforeseen issues.
Budget Management:
Event managers are responsible for tracking all expenses, ensuring the event stays within the allocated budget, and seeking cost-effective solutions.
Post-event Evaluation:
After the event, they gather feedback, measure the event’s success against set objectives, and analyze what worked and what could be improved for future events.
Different Types of Events
Now, let us know the various types of events to gain a broader understanding of the diversity in event management and there are unique requirements each type brings. Each event type requires different approaches and skills, but all demand detailed planning, coordination, and execution for success.
Social Events-
Let’s understand social events by looking at the different types they include.
Weddings
Birthday parties
Anniversaries
Family reunions
Corporate Events-
Let’s explore corporate events by examining the different types they involve.
Conferences
Seminars and workshops
Business meetings
Product launches
Cultural and Charity Events-
Lets understand these events by looking at the different types they include-
Festivals
Parades
Fundraisers
Gala dinners
Sports Events-
Let’s understand spots events by examining the different types they involve-
Tournaments
Marathons
Sports Championship
Exhibitions and Trade Shows-
Lets see what Exhibitions and Trade Shows includes-
Expos
Art Exhibitions
Academic Course
Event Management Courses
Lets understand the types of courses and its related parameters through the table given below-
Curriculum For Event Management Course
Here’s an overview of the general curriculum to give you a sense of what the event management syllabus typically includes. This will help you understand the core subjects you’ll be studying in this course. Keep in mind that different institutes or universities may offer enhancements to the basic curriculum, incorporating unique elements like industry tie-ups, practical training, and specialized work environments. Each institution provides a distinct experience in terms of curriculum, hands-on training, and exposure, ultimately shaping your skills and future placement opportunities.
1. Introduction to Event Management
Overview of the event management industry
Types of events (corporate, social, cultural, etc.)
Roles and responsibilities of event managers
2. Event Planning and Strategy
Concept development and event objectives
Event planning process
Creating event timelines and schedules
3. Event Marketing and Promotion
Market research and audience analysis
Digital marketing for events
Branding and promotion strategies
4. Budgeting and Financial Management
Budget creation and allocation
Cost estimation and resource management
Sponsorship and fundraising strategies
5. Venue Selection and Management
Choosing the right venue for the event
Negotiating contracts with venues
Logistics of venue setup and layout
6. Logistics and Operations
Vendor management and supplier coordination
Equipment and technology planning
Transportation and attendee logistics
7. Legal Aspects and Risk Management
Understanding event contracts and agreements
Permits and licenses required for events
Risk management and contingency planning
8. Event Technology
Use of event management software
Technology integration in events (AI, AR/VR)
Online and virtual event management tools
9. Public Relations and Media Management
Working with the media and press
Social media management for events
Crisis communication strategies
10. Post-event Evaluation and Feedback
Collecting attendee feedback
Measuring event success and ROI
Post-event reporting and analysis
This curriculum equips students with a comprehensive understanding of how to plan, organize, and execute events, while also focusing on essential soft skills like communication, creativity, and problem-solving.
Course fees
The fee structure for event management courses can vary widely depending on factors such as the level of the course, institution, location, and duration. Below is a general breakdown:
1. Certificate Courses in Event Management
Duration: 3 to 6 months
Fees: ₹10,000 to ₹50,000
Institutions: Short-term courses are usually offered by training institutes or online platforms.
2. Diploma in Event Management
Duration: 1 to 2 years
Fees: ₹50,000 to ₹1,50,000
Institutions: Colleges, specialized event management institutes, or universities.
3. Undergraduate Degree (BBA/BSc in Event Management)
Duration: 3 years
Fees: ₹1,00,000 to ₹3,00,000 per year
Institutions: Universities and colleges that offer specialized event management programs.
4. Postgraduate Degree (MBA/PGDM in Event Management)
Duration: 1 to 2 years
Fees: ₹2,00,000 to ₹5,00,000 per year
Institutions: Business schools, universities offering specialized event management or hospitality programs.
5. Online Event Management Courses
Duration: Variable (Few weeks to months)
Fees: ₹5,000 to ₹50,000
Platforms: Online learning platforms like Coursera, Udemy, or institute-specific online programs.
The fees can differ significantly based on whether it’s an in-person or online course, the reputation of the institution, and the course’s comprehensiveness.
Entrance Exams
For pursuing event management courses, especially at the undergraduate or postgraduate level, some institutions might require entrance exams. Here’s a list of some common entrance exams and details related to programs:
1. SET (Symbiosis Entrance Test)
Conducted by Symbiosis International University
Programs- undergraduate programs, including BBA (Event Management) and other management courses.
Format: Written test covering general English, general awareness, logical reasoning, and quantitative aptitude.
2. NCHM JEE (National Council for Hotel Management Joint Entrance Examination)
Conducted by National Council for Hotel Management & Catering Technology (NCHMCT)
Programs- Hotel Management Programs and event management Programs
Format- Written test covering numerical ability, reasoning, general knowledge, and English language skills.
3. CAT (Common Admission Test)
Conducted by: Indian Institutes of Management (IIMs)
Purpose: For admission to MBA programs, including specializations in event management.
Format: Multiple-choice questions covering quantitative ability, data interpretation, verbal ability, and logical reasoning.
4. MAT (Management Aptitude Test)
Conducted by All India Management Association (AIMA)
Program- various management programs including event management.
Format- Test includes sections on language comprehension, mathematical skills, data analysis and sufficiency, intelligence and critical reasoning, and Indian and global environment.
5. XAT (Xavier Aptitude Test)
Conducted by Xavier Labour Relations Institute (XLRI)
Programs- MBA programs, including those with event management specializations.
Format: Includes sections on verbal and logical ability, quantitative ability, decision-making, and general knowledge.
6. GMAT (Graduate Management Admission Test)
Conducted by Graduate Management Admission Council (GMAC)
Programs- Postgraduate management programs, including those specializing in event management.
Format- Sections on analytical writing, integrated reasoning, quantitative reasoning, and verbal reasoning.
7. CET (Common Entrance Test)
Conducted by Various state universities and institutions
Programs- undergraduate and postgraduate management programs, including event management.
Format- Generally includes sections on general knowledge, logical reasoning, and quantitative aptitude.
These exams help institutions assess a candidate’s suitability for their event management programs and are used for admissions into various undergraduate and postgraduate courses. Always check the specific requirements and formats of the entrance exams for the institutions you are interested in.
List of Top Colleges
These colleges offer a variety of courses from certificate and diploma to full-time undergraduate and postgraduate programs. Depending on the location and specialization, you can select the institution that best fits your career aspirations.
National Academy of Event Management & Development (NAEMD)
Located at- Mumbai, Delhi, Ahmedabad, Jaipur
Courses available- Diploma, BBA, MBA in Event Management
Amity Institute of Event Management
Located at- Noida, Delhi
Courses available- Diploma, BBA, MBA in Event Management
National Institute of Event Management (NIEM)
Located at- Mumbai, Pune, Ahmedabad, Odisha, Chhattisgarh Raipur, Delhi, Dehradun, Patna, Kolkata, Lucknow, Bhopal, Indore, Guwahati, Noida.
Courses available- Diploma, PG Diploma in Event Management
Indian Institute of Learning and Advanced Development (INLEAD)
Located at Gurgaon
Courses available- Postgraduate Diploma in Event Management & Public Relations
Symbiosis Institute of Media and Communication (SIMC)
Located at Pune
Courses available- MBA in Event Management (with Media and Communication specialization)
Apeejay Institute of Mass Communication
Located at New Delhi
Courses available- Postgraduate Diploma in Event Management & Public Relations
Institute of Mass Communication Film & Television Studies (IMCFTS)
Located at Kolkata
Couses available- Diploma and Certificate in Event Management
Impact Institute of Event Management (IIEM)
Located at New Delhi
Courses available- Diploma in Event Management
Located at Delhi, Mumbai and Jaipur
Courses available- Certificate and Diploma in Event Planning & Management
International Institute of Event Management (IIEM)
Location- Online platform (global access)
Courses available- Certificate in Event Management
Salary Expectations
Event Coordinator/Assistant:
Salary Expectations- ₹3,00,000 to ₹5,00,000 per annum
Responsibilities incudes assisting in planning and coordinating events, managing logistics, and liaising with vendors.
Event Manager:
Salary Expectations- ₹5,00,000 to ₹10,00,000 per annum
Responsibilities includes overseeing event execution, managing budgets, coordinating with clients and vendors, and handling all event logistics.
Senior Event Manager/Director
Salary Expectations- ₹10,00,000 to ₹20,00,000+ per annum
Responsibilities includes strategic planning, managing a team, overseeing large-scale events, and developing long-term client relationships.
Other Specialized Roles:
Corporate Event Manager: ₹7,00,000 to ₹15,00,000 per annum
Wedding Planner: ₹5,00,000 to ₹12,00,000 per annum
Event Marketing Specialist: ₹6,00,000 to ₹12,00,000 per annum
Above mentioned roles may involve specialized tasks like corporate event coordination, wedding planning, or event promotions.
Job Prospects in Event Management
Under this heading, we will explore the role of event managers in various sectors that are prominent within the event management industry. Each of these sectors presents unique challenges and opportunities for growth, making event management a dynamic and fulfilling career choice:
Corporate Sector
Large companies often require event managers to handle critical activities such as board meetings, company gatherings, product or service launches, and major conferences. These events play a crucial role in the company’s growth and success. Effective management ensures these events run smoothly, contributing to the overall efficiency and image of the business.
Hospitality and Tourism
Hotels and resorts are frequently booked for events like weddings, conventions, and grand parties, all of which need event managers to ensure a seamless, stress-free experience. Successful event management enhances the reputation of the venue, leading to increased bookings and future business. Occasionally, travel-related events also require event managers to coordinate logistics and activities.
Entertainment and Media
For those interested in working on high-profile events with significant visibility, the entertainment and media sector is ideal. Event managers in this field organize concerts, festivals, award shows, and media events, offering the opportunity to collaborate with prominent figures and industries, while gaining widespread recognition.
Non-Profit and Charity Organizations
If you are driven by a passion for making a positive impact and less focused on profit, event management within non-profit and charity organizations may be a rewarding option. This field involves planning fundraisers, charity galas, and community events, allowing you to work for meaningful causes and engage with a diverse range of stakeholders.
Freelancing and Entrepreneurship
Many event managers venture into freelancing or entrepreneurship, establishing their own event planning businesses. These professionals offer services for various types of events, ranging from personal celebrations to corporate functions, allowing for flexibility and independence in their careers.
Educational Institutions
Event management roles are also in demand in schools, colleges, and universities, where event managers organize academic conferences, cultural festivals, and extracurricular activities. This sector provides a steady flow of events with opportunities for creative and organized planning.
Event Management Agencies
Working with specialized event management agencies exposes professionals to a broad spectrum of events and clients. This can range from small private gatherings to large-scale international conferences, providing valuable experience and networking opportunities.
Emerging Trends in Event Management
Here are some emerging trends in event management, supported by reliable reports and studies, that demonstrate why students should consider opting for this field:
1. Virtual and Hybrid Events
According to the Global Virtual Events Market Report by Grand View Research, the virtual events industry was valued at $114.12 billion in 2021 and is expected to grow at a CAGR of 21.4% from 2022 to 2030. This shift highlights the increasing demand for professionals skilled in virtual event management.
The rise of virtual and hybrid events (a combination of in-person and virtual components) has gained significant momentum, especially post-pandemic. Event managers now require expertise in digital event platforms, live streaming, and engagement tools to create immersive virtual experiences.
2. Sustainability and Eco-Friendly Events
A study by Eventbrite found that 64% of event organizers are actively incorporating sustainability into their event planning, with a growing number of clients preferring eco-conscious event management services. Sustainability is a key skill for future event managers.
With growing awareness of climate change, there is an increasing focus on sustainable and eco-friendly event practices, including waste reduction, carbon footprint minimization, and the use of renewable energy.
3. Data-Driven Event Planning
The 2023 Global Meetings and Events Forecast by American Express Meeting & Events emphasizes that 93% of event professionals see data and analytics as crucial for personalizing and enhancing the attendee experience.
Data-driven decision-making has become a key aspect of event management. The use of data analytics to measure event success and improve planning has become essential. Event managers now rely on real-time data to track attendee engagement, optimize logistics, and refine marketing strategies.
4. Event Personalization and Attendee Experience
According to the 2022 Event Industry Trend Report by Cvent, 80% of event organizers believe that personalized attendee experiences are critical for event success. This trend highlights the importance of creativity and customer-centric approaches in event management.
Tailoring events to create personalized experiences for attendees is a growing trend. This includes customizing content, networking opportunities, and activities to meet the specific interests of participants.
5. Increased Demand for Corporate Events
A report by Allied Market Research predicts that the global corporate event market will reach $622.6 billion by 2030, growing at a CAGR of 17.3%. This growth indicates a robust demand for skilled event managers in the corporate sector.
The demand for corporate events, such as conferences, seminars, and team-building activities, is on the rise as companies prioritize employee engagement and collaboration in a post-pandemic world.
6. Technology Integration in Event Management
A report by Bizzabo, a leading event software company, states that 85% of event organizers plan to increase their investment in event technology by 2025. This shift towards tech-driven event management makes technical skills a valuable asset for future event managers.
Advanced technologies such as AI, AR/VR, and event management software are being integrated into events to enhance interactivity and streamline processes. AI can help with tasks like scheduling, attendee tracking, and personalized recommendations, while AR/VR is used to create immersive event experiences.
7. Growth in Experiential Marketing
The Event Marketing Institute’s Event Track 2023 Study reveals that 93% of consumers say that live events positively impact their brand loyalty. This underscores the growing importance of experiential marketing in event management.
Experiential marketing events, which create memorable, hands-on experiences for customers, are becoming more popular. Companies are focusing on engaging consumers through branded experiences, and event managers play a vital role in designing these immersive events.
Conclusion
Event management is not just a career; it’s an evolving landscape filled with creativity, strategic thinking, and real-time problem-solving. As you embark on this journey, you’ll be stepping into a dynamic industry that continues to grow and innovate. From corporate events to virtual gatherings, the opportunities are vast and diverse, providing an exciting platform to showcase your talents. With the right skills and passion, event management can be a fulfilling and rewarding career, opening doors to endless possibilities in various sectors. Now is the perfect time to pursue this path and make your mark in the world of events.
