Salary of Marketing Manager in India
Marketing manager is a professional responsible for overseeing and managing marketing activities like advertising, digital marketing, public relations etc. within an organisation. Their goal is to develop and implement marketing strategies to promote company products or services and marketing objectives.
Currently, Average salary of a Marketing Manager in India is ₹11,00,000 per year, The highest and lowest salary for a Marketing Manager in India is ₹22,00,000 per year and ₹3,51,000 per year.
Highest Salary depends on various factors including from which business school you graduated from, job role, experience as a manager, working in which geographic location of India, size of company also.
Factors Affecting Marketing Manager Salaries
Generally, individuals with more years of experience in marketing and management roles tend to earn higher salaries due to their expertise and proven track record of success.
- Entry Level Marketing Manager (Experience less than 3 years) – Average salary of ₹5,70,000/ year.
- Mid-career Marketing Manager (Experience of 4-9 years) – Average salary of ₹8,40,000/ year.
- Experienced Marketing Manager (Experience of 10-20 years) – Average salary of ₹11,20,000/ year.
Education and Qualifications:
For gaining high salary in reputable firm in less time, MBA degree is a must. Degree such as MBA in Marketing or a related field, makes you climb corporate ladder quickly. MBA makes you a qualified candidate and enable to get job promotions and qualify for management and executive positions in reputed organisations. A bachelor’s degree in business, marketing, advertising, communications, or a related discipline is the minimum educational qualification for a Marketing Manager.
- MBA in International Business: This specialisation opens can get to you in job roles like international marketing manager, business development manager, international logistics specialist, export-import manager and more.
- MBA in Marketing: This specialisation can get you in lucrative job roles like digital marketing specialist, marketing manager, market research analyst, social media manager and more.
|Top 10 Business School in India||Highest Package|
|IIFT Delhi||₹ 78,00,000 /year|
|IIM Ahmedabad||₹ 72,00,000 /year|
|IIM Bangalore||₹ 65,00,000 /year|
|IIM Calcutta||₹ 65,00,000 /year|
|SPJIMR Mumbai||₹ 63,00,000 /year|
|XLRI Jamshedpur||₹ 43,00,000 /year|
|IIM Kozhikode||₹ 30,60,000 /year|
|XISS Ranchi||₹ 30,00,000 /year|
|NMIMS Mumbai||₹ 30,60,000 /year|
|IMI Delhi||₹ 20,75,000 /year|
Industry and Company Size:
Certain industries, such as technology, finance, or healthcare, may offer higher salaries compared to others. Additionally, the size and financial performance of the company can also impact the salary. Larger companies or those with substantial marketing budgets may offer higher salaries.
|Company Type||Average Salary/Year||Highest Salary/Year||Lowest Salary/Year|
|Fashion and Textile||₹9,00,000||₹25,00,000||₹2,50,000|
Salaries tend to be higher in major metropolitan areas or cities with a higher cost of living. For example, marketing managers in cities like Mumbai, Delhi, or Bengaluru may earn higher salaries compared to smaller cities or towns.
- Gurgaon/Gurugram – ₹13,00,000/ year
- Mumbai – ₹11,90,000/ year
- Bengaluru/Bangalore – ₹11,80,000/ year
- New Delhi – ₹9,10,000/ year
- Pune – ₹9,00,000/ year
Responsibilities and Scope:
Marketing managers who oversee larger teams, manage complex marketing campaigns, or have strategic decision-making authority may command higher salaries.
|Job Role||Average Salary||Highest Salary||Lowest Salary|
|Digital Marketing Manager||₹7,00,000/year||₹15,00,000/year||₹3,00,000/year|
|Strategic Marketing Manager||₹20,00,000/year||₹31,20,646/year||₹2,85,214/year|
|Product Marketing Manager||₹17,84,638/year||₹32,92,662/year||₹7,46,326/year|
|Public Relations (PR) Manager||₹7,00,000/year||₹16,46,823/year||₹2,35,388/year|
|Social Media Manager||₹25,000/month||₹50,000/month||₹10,000/month|
|Market Research Manager||₹11,00,000/year||₹22,59,908/year||₹4,57,780/year|
|Event Marketing Manager||₹13,29,730/year||₹1,00,01,000/year||₹5,10,015/year|
|Customer Relationship Manager||₹25,000/month||₹43,616/month||₹13,550/month|
|International Marketing Manager||₹47,338/month||₹1,38,830/month||₹14,582/month|
Performance and Achievements:
Those who have demonstrated exceptional results, exceeded targets, and made significant contributions to the company’s success may be rewarded with higher compensation.
Negotiation and Market Conditions:
Factors such as demand and supply of marketing talent, competition, and overall economic conditions can influence salary negotiations.
Marketing Manager Role and Responsibilities
Product Marketing Manager
Product Marketing Manager has to drive the success of a product by understanding the market, defining a compelling value proposition, and executing effective marketing strategies. They serve as the voice of the customer, ensuring that the product meets customer needs and delivers value in a competitive marketplace.
Here are some key responsibilities and contributions of a Product Marketing Manager:
- Market research and analysis: They analyse customer insights, conduct surveys, and gather feedback to inform product development and marketing strategies.
- Product Positioning and Messaging: They communicate the unique features, benefits, and competitive advantages to differentiate the product in the market.
- Go-to-market strategy: They collaborate with cross-functional teams, such as sales, marketing, and product development, to align on objectives, timelines, and tactics.
- Marketing collateral and content creation: They ensure that the messaging is consistent across different channels and effectively communicates the value of the product to the target audience.
- Sales enablement: They develop sales enablement materials, conduct product training sessions, and provide ongoing support to address sales-related questions or challenges.
- Competitive analysis: They conduct competitive analysis and identify opportunities and develop strategies to position their product effectively against competitors.
- Customer insights and feedback: They use these insights of customer surveys, market trends and make product improvements, identify new market opportunities, and guide future product development efforts.
- Performance tracking and measurement: They track key performance indicators metrics such as sales revenue, customer acquisition, market share, and customer satisfaction to evaluate the effectiveness of marketing strategies and make data-driven decisions.
Brand Marketing Manager
Brand Marketing Manager has to develop and execute strategies that enhance a brand’s visibility, reputation, customer loyalty and driving the brand’s overall success in the marketplace
Here are some key responsibilities and contributions of a Brand Marketing Manager:
- Brand strategy development: They conduct market research, analyse consumer insights, and align the brand’s strategy with business objectives.
- Brand identity and messaging: They develop brand guidelines and standards to maintain a cohesive and recognisable brand image.
- Marketing campaigns and activations: They collaborate with creative teams, agencies, and cross-functional stakeholders to develop and implement campaigns that drive brand awareness, engagement, and customer acquisition.
- Brand storytelling and content development: They craft compelling brand stories and narratives that effectively communicate the brand’s values, mission, and unique selling points.
- Brand partnerships and collaborations: They identify and establish strategic partnerships and collaborations that align with the brand’s values and target audience.
- Market and competitor analysis: They gather insights to inform brand positioning, product development, and marketing strategies. They stay updated on industry developments and consumer preferences to ensure the brand remains relevant and competitive.
- Customer experience and brand perception: They focus on enhancing the overall customer experience to build brand loyalty and advocacy.
- Brand performance measurement: They measure brand awareness, perception, customer satisfaction, and other key performance indicators (KPIs) to assess the impact of marketing initiatives and make data-driven decisions.
- Internal brand alignment: They work closely with internal stakeholders, such as the executive team, product managers, and employees, to ensure the brand’s values and messaging are understood and embraced across the organization.
- Brand reputation management: They monitor and manage the brand’s online and offline reputation by proactively addressing customer feedback, managing public relations, and responding to any brand-related issues or crises to protect and enhance the brand’s reputation.
Social Media Manager
Role is to develop and implement social media strategies that enhance brand visibility, engage with the target audience, and drive business goals. They manage social media accounts, create and publish content, monitor social media conversations, and analyse data to optimise social media performance.
Here are some key responsibilities and contributions of a Social Media Manager:
- Social Media Strategy: As per marketing and business objectives they define target audiences, select appropriate social media platforms, and set goals for brand awareness, engagement, lead generation, or customer acquisition.
- Content Creation and Publishing: They develop content calendars, write compelling copy, create visual assets, and schedule posts using social media management tools. They ensure consistent messaging, branding, and quality across all social media channels.
- Community Engagement: They foster meaningful conversations, address inquiries or concerns, and maintain a positive brand image. They also identify and engage with influencers, brand advocates, and relevant communities to extend brand reach and build relationships.
- Social Media Advertising: On social media platforms they develop and manage paid advertising campaigns and set campaign objectives, target specific audience segments, create ad content, and monitor performance metrics. They optimise campaigns to achieve desired outcomes, such as increased reach, website traffic, or conversions.
- Social Listening and Monitoring: Social Media Managers monitor social media platforms to track brand mentions, industry trends, and customer sentiments. They use social listening tools to gather insights, identify opportunities or threats, and respond in a timely manner. They monitor competitor activities and industry trends to stay informed and adapt social media strategies accordingly.
- Data Analysis and Reporting: Social Media Managers analyze social media data to measure the performance of social media campaigns and track key metrics. They use social media analytics tools to generate reports, identify trends, and provide insights to inform decision-making and optimize social media strategies.
- Influencer Marketing: Social Media Managers identify and collaborate with influencers or brand advocates to amplify brand reach and engagement. They build relationships, negotiate partnerships, and coordinate influencer campaigns. They measure the impact of influencer collaborations and report on the results.
What are Alternatives to Get an Offline MBA?
1. Earn a certificate in business administration or business management through an accredited online graduate school. Certified manager credential offered by the Institute of Certified Professional Managers.
2. Become more familiar with company operations by taking advantage of corporate training and development programs offered by the company.
What are the essential skills for a Marketing Manager?
1. Social media skills: Learn it from Social Media Marketing: Strategy and Optimization with Martin Waxman
2. Management skills: Learn it from Be The Manager People Won't Leave with Laurie Ruettimann
3. Digital marketing skills: Learn it from Marketing Analytics: Presenting Digital Marketing Data with Samantha Barnes
4. Communication skills: Learn it from Communication Foundations with Brenda Bailey-Hughes and Tatiana Kolovou
5. Strategy skills: Learn it from Strategic Thinking with Dorie Clark
6. Marketing strategy skills: Learn it from Create a Go-to-Market Plan with Deirdre Breakenridge
7. Leadership skills: Learn it from Leading with Vision with Bonnie Hagemann
8. Project management skills: Learn it from Project Management Foundations with Bonnie Biafore
9. Advertising skills: Learn it from Marketing Attribution and Mix Modeling with Michael Taylor
10. Customer service skills: Learn it from Customer Service Foundations with Jeff Toister